And when a girl with a fashionable look goes viral, her comments are often flooded with “What's your Pinterest account?”Īccording to Enid Hwang, Pinterest's community marketing manager, Generation Z is highly interested in aesthetics, with their search for the word ranking 447% higher than with Millenials. A simple scroll on fashion TikTok or YouTube and you will find a variety of videos where users are either re-creating “Pinterest outfits” or showcasing the outfits they love and have pinned to their boards recently.
While Pinterest once reigned as the platform dedicated to all things DIY and party-planning galore, the fashion part of the website has seen significant growth recently amongst Generation Z.
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